Is The Butterfly Marketing Manuscript Still Relevant In The Era Of Social Media?

If you have spent any time at all researching the possibilities of internet marketing, you will have come across some reference to The Butterfly Marketing Manuscript, one of the most popular products in the "IM" arena in the last decade. The Butterfly Marketing Manuscript was launched in early 2006, not quite back in the dinosaur era of this ever-evolving field, but before the wildfire spread of social media and the seismic shifts in marketing that have followed.

Separating paydirt from hype and scam

The challenge for anyone considering how to get started in internet marketing is finding products and services helpful enough to justify their cost. Just about everyone begins with very limited resources, so every purchase must provide a return, in the form of potential to produce profit.

Here's the big problem: Every product ever developed and launched in this field has been surrounded by soaring hype and relentless promotion, so it becomes almost impossible to determine which resources you can use to build a profitable business and which are full of empty promises, intended only to drain the newbie's wallet.

The Butterfly Marketing Manuscript is no exception, and now that Mike Filsaime, the creator of the manuscript, has moved onto other things and licensed it to an army of resellers, hype-filled pages promoting it are all over the internet. On most of those sales pages the original language is intact. Not a mention of Twitter or Facebook, not a word about social media strategies or recently developed marketing techniques.

So, is the thinking and strategy behind the Butterfly Marketing principle still useful today?

In a word, YES. Here's why The Butterfly Marketing Manuscript still belongs in the tool chest of all newcomers to internet marketing:

Although it was written before anyone had heard of social media, there are two important reasons this how-to guide is still more than relevant.

• First, what the manuscript teaches the reader who really pays attention is not just a series of steps that anyone can replicate and implement in their own business, but also a set of principles that drive those steps. Once you understand the principles at work you can take them and apply them to new situations and environments. You can develop new tools to carry out your marketing strategy, or better yet, select the most productive, lowest cost resources others have already created and made available, and apply your understanding of what motivates people to make choices and act, to make your new marketing media produce the results that the Butterfly Marketing principle promises, even in the rapidly evolving social media game.


• Secondly, the manuscript itself now includes a 26 page addendum, newly written in early 2010, which discusses the newest developments in the "IM" space. Not just the new media and strategies available to you, but vital issues like the new requirements set by the Federal Trade Commission, and the changes you must make to avoid losing your business and stay out of jail.

If you are ready to take charge of your future and get going, here's how:

• First, get your copy of The Butterfly Marketing Manuscript. Newcomers are especially lucky because with the new reseller system, the pricing requirements are more flexible and you can now find it at half its original cost. Do not not pay any more than $47 for the manuscript, the lowest price permitted by Mike Filsaime, the licensor of the product. If you come across any offer set at a higher price, keep looking!


• Next, print it out, read it, study it, take notes, mark it up. Identify the steps you can undertake with the resources you already have available. Create action plans to implement those steps, and take action immediately. Don't worry that you can't include every element in your startup project. Do what you can today, and add more as you gain momentum.

Look at your projects with two goals - short term action and long term improvement. That means you get the ball rolling without hesitating, and make constant improvements, additions and refinements to the business to reach your destination.

This gives you the real key to making The Butterfly Marketing Manuscript relevant and effective to your business right now: those who have achieved spectacular success with it are those who jumped in and USED the secrets it contains. You can do the same. Now the next step is yours.

Learn more about getting started with The Butterfly Marketing Manuscript here: Butterfly Marketing Manuscript Information.